Egocasting
The consumption of on-demand music, movies, television, and other media that caters to individual, and not mass-market, tastes. Critics argue that it's leading to a culture of isolated iPod and TiVo users with no shared reference points.
Ashleeturfing
Faux fan raves posted online by record company shills. Coined after Warner Bros. used the tactic to promote Ashlee Simpson. The term descends from astroturfing, or disguising organized campaigns as grassroots movements.
Grinder
Among Lego enthusiasts, a builder who customizes bricks, sensors, and other components to add utility to Lego creations.
Wartuning
Using a Wi-Fi card and a laptop to drive around, sniff out, and listen to other people's iTunes libraries. Derived from wardriving - the practice of cruising for open Wi-Fi hot spots.
- Gareth Branwyn (jargon@wiredmag.com)
Thanks to contributors Xeni Jardin and Mark Frauenfelder
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