E3 isn't merely a showcase for new products. It's a place where huge multimedia productions are created to promote those products. From the ear-splitting sound to giant video walls, from scantily-clad women passing out flyers to earnest gamers quivering with excitement, E3's got it all.
The size and scope of the show is hard to capture, with tens of thousands of attendees clamoring for a glimpse of the new PlayStation 3 or Xbox 360 consoles, or lining up to catch a glimpse of games like Peter Jackson's King Kong.
As we roam the show floor, we're looking to bring a little of the E3 experience to life through photos. Whether it's eager Nintendo fans downloading demos, or the over-the-top experience at some of the booths, no trade show provides as much flash, noise, or excitement.