Tiger Woods has one. So does LeBron James. Ditto Dale Earnhardt Jr. No, it's not a $20 million licensing deal. It's something of potentially greater value: a personal logo. What started with Nike and Michael "Air" Jordan in the 1980s is standard marketing procedure today -�the celebrity-as-conglomerate, the star-as-brand. Strangely, as the trend catches on, the logos are getting harder to read. Sometimes, style interferes with the sell.
- Mark Walsh
START
Hype List
The Return of Push!
Bionic Ears
I, Product
My Big Fat Net Roaming Bill
Jet-Set Engine
National Emergency Room
"My Name Is John, and I'm a Textaholic"
How to Get Megabits at 10,000 Volts
jargon watch
5 Bugs That Foil Fake Bills
Speed Metal
Identify Yourself
Hacking the Middle Ages
The Not-So-Great Robot Race
Audio Visual
Keeping Tabs on Steve Wozniak
Wired l Tired l Expired
