Talk about bleeding edge! In January, Gillette trumpeted its new "shaving system," the M3Power, which boasts a motorized handle that runs on a single AAA battery. (Gillette owns Duracell. What a coincidence.) This got Schick in a lather, because its own Quattro will no longer be the most ridiculous razor on the market. The whole furshlugginer spectacle reminds us of Mad magazine's dissection of razor technology way back in its July 1979 issue. (Only 60é. Cheap!) In "The Space Age Razor Race," visionary artist Al Jaffee anticipated the face-off between the shaving titans. Here's just how sharp Mad's cut-up was.
- The Usual Gang of Idiots
Courtesy DC Comics. THEN: _Mad_és battery-powered shaver produces "a high-frequency electromagnetic ray [that] instantly withers hairs and reduces them to ash."
Gillette M3Power
NOW: The press release says: The new battery-powered razor sends "pulses to the shaving cartridge that stimulate hair upward and away from the skin, making it dramatically easier to shave more thoroughly than ever before."
Courtesy DC Comics. THEN:-Seventy-six cutting edges … wrap around an entire face and shave it close and clean in two or three effortless moves.é
Schick Quattro
NOW: The ad copy says: "Four precisely synchronized blades cut more hair per stroke to give you an incredibly close, unbelievably smooth shave."
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