Corporate America may be blue about the downturn, but corporate logos don't have to show it. Want to look vibrant and innovative? Go orange. When Palm became palmOne, it dumped its blue logo for an orange and red one. MCI ditched everything but the orange in its reorganization. Cingular, Vonage, and the subtly named British mobile carrier Orange all emphasize the hue. In the latest Pantone color preference study, the prized younger demographic said that vermilion orange made them feel "energized." Things weren't always so peachy; orange used to mean affordability - think Howard Johnson's or a 1972 Duster. But then again, those are hip now, too.
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