jargon watch

START Hot Building An office tower peppered with Wi-Fi hubs, as opposed to a single hot spot. The free Internet access is a strategy for attracting tenants to commercial real estate. Lipstick Indicator The jump in sales of affordable luxury items, such as cosmetics, before or during a recession. Recreational Genomics Using a home DNA […]

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Hot Building
An office tower peppered with Wi-Fi hubs, as opposed to a single hot spot. The free Internet access is a strategy for attracting tenants to commercial real estate.

Lipstick Indicator
The jump in sales of affordable luxury items, such as cosmetics, before or during a recession.

Recreational Genomics
Using a home DNA sampler to determine your racial ancestry. You send a cheek swab in for a lab test that pinpoints, say, the proportion of African to Indo-European genes in your system. DNAPrint, a company in Sarasota, Florida, sells the kit and service for $158.

Schtupperware Party
A sex-ed salon where women gather over cocktails and hors d'oeuvres to shop for sex toys. As New York magazine noted: "If the Tupperware party was the girls' night of the '70s, today's girls' night is the schtupperware party, where participants test vibrators instead of burp plastic."

Word Burst
A sudden spike in the use of a word, name, or phrase, especially online. Example: "William Shatner" zoomed after the actor's rendition of "Lucy in the Sky With Diamonds" was voted worst Beatles cover of all time.

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