Call it one small step for man, one giant leap for the marketing department. By the time the Eagle had landed, space-age was all the rage. Everything from candy (Zoom, the rocket-shaped frozen lollipop) and breakfast cereals (Puffed Wheat for "big and little spacemen") to clothing lines (Courr�ge's couture for the new world!) and homes (Matti Suuronen's flying saucer-like Futuro house) was produced to feed the public's appetite for all things intergalactic. So what ever happened to our personal hovercraft (or at least the pool furniture inspired by the dream)? Sean Topham has the answer in Where's My Space Age? The Rise and Fall of Futuristic Design (Prestel Publishing, $35). The British author blames the 1973 oil crisis and worldwide recession for bringing the mood down to earth. Cultural priorities, he says, shifted from optimism about the new frontier to protection from the unknown effects of satellite transmissions. Talk about the dark side of the moon.
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