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Japanese SchoolGirl Watch
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Tomohiko Tagawa Cell phone diaries that keep girls dialed in.
It's the ultimate sign of cool: a wireless newsletter all about you. The hippest chicks in the East use Girls Walker (www.girlswalker.com) to send personal daily, weekly, or monthly updates to cell phones throughout Japan. More than 42,000 digests have been created, ranging from new ASCII art to blog-style diaries. Of the 20 million subscribers, 70 percent are females in their late teens to mid-twenties – a key demographic for stores, which have started using the service to blast out sale alerts. It seems girls just wanna find common ground, even if it's designer handbags or the right pair of shoes. For 17-year-old Ayaka Sasaki, who lives on a farm in northern Japan, "Girls Walker gives me a heads up on what's popular in Tokyo, so I don't feel like such a hick."
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