If you want a good seat at the movies, you have to get there early and put up with the preshow fare - low-budget shorts of dancing concession-stand sodas and stale ads for local businesses. In Texas, there's a whole new beast to deal with - marketing disguised as an interactive game show. Austin-based startup Internal Machine (www.internalmachine.com) is retrofitting local theater seats with armrest control panels. Filmgoers can play along as a CG trivia program is shown onscreen, giving advertisers a media-rich venue for hawking their wares. One reason to opt in: Press a button on your panel, and popcorn or a cold beer will be delivered right to your seat.
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The Best Thing Since Sensurround!
A Star Is Born
Cross-Platform Curator
Let's Do Launch
Geek Love
FABOLOUS
A Virtual Reality Check
Howard Rheingold
Find Your Sole Mate
Strap On, Strap Off
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Fat Finding
Farewell to Film
Breathtaking Views
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