ELECTRIC WORD
It's software with a sense of humor - and a parody of the cookie-cutter look of much graphic design. The n_Gen engine, developed by San Francisco's Move Design, can churn out an infinite number of layouts. Just supply the text and select from one of five current styles (California Noir? Die Modernist?). Using proprietary algorithms, the program mocks up the words with style-specific fonts and images in design after design - as fast as you can hit the n_Generate button. "Graphic designers already do this sort of iterative work," Move's Samuel Lising points out, "but n_Gen does it faster and with greater ease." Lising and partner Peter Spreenberg don't see their application making designers obsolete; they view it as a handy tool that will challenge conventional methods. The studio plans to build a customizable next-generation app this year. Says Spreenberg, "We want to enable designers to turn their styles into algorithms."
ELECTRIC WORD
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