Roach Bait An actor who gets money to consume a product in public. Also known as "brand bait."
From USA Today: "Then there's the 'roach bait' technique. Under this scenario, the paid hucksters [are] found sitting in a prime spot at a bar or club, very visibly drinking Brand X."
Parasitic Grid The ad hoc network created when multiple 802.11b (aka Wi-Fi) users share Internet access with neighbors for free.
From InfoWorld: "There is a strong feeling that may carry the 'parasitic grid' far beyond what the giant wireless providers may think of now as a minor annoyance into a full-fledged competitor."
Revector To change the course of a business, but increasingly a euphemism for laying people off.
From Business Wire: "Teleglobe, the e-World Communications Company, today announced plans to revector portions of its business during the next month, which will result in the elimination of 20 percent of its workforce."
- Gareth Branwyn (jargon@wiredmag.com)
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