credit Farhad Manjoo
Like every other Apple endeavor, the new Apple store in Palo Alto is spare, with an emphasis on clean design.
credit Farhad Manjoo
At the Genius Bar in an Apple store, Mac fans can ask anything of these two Apple experts. If they’re stumped, they pick up the red phone for help directly from headquarters.
credit Farhad Manjoo
The kids’ section in an Apple store is very popular, the Apple people said. They stressed that Apple wants to be "part of your digital lifestyle," putting the computer at the center of family life.
credit Farhad Manjoo
There’s a theater at the end of each Apple store that functions as an Apple classroom.
credit Farhad Manjoo
"Windows are a kind of lost art in America," Ron Johnson, an Apple vice president, said at a media preview of the new Apple store in Palo Alto. He was talking about storefront windows, not a competing operating system.
