ON THE BOOKSHELVES OF THE DIGERATI
Tim O'Reilly
Founder and president, O'Reilly and Associates
Open Society: Reforming Global Capitalism by George Soros The book opens with a couple of chapters on the philosophy of knowledge. People argue about whether things are true or false, but Soros discusses another category that he calls 'reflexive knowledge,' consisting of things that become true (or false) when enough people believe them. It's a great starting point for talking about history, the stock market, economics, fads, and other areas of human behavior. Alfred Korzybski makes a similar point in Science and Sanity : 'The map is not the territory.' This is another way of saying our senses of reality are malleable - and I'm glad, because I'm always trying to shape the way people think."
Paolo Soleri
Founder, Cosanti Foundation
Natural Capitalism: Creating the Next Industrial Revolution by Paul Hawken, Amory Lovins, and Hunter Lovins Hawken talks about muda, a Japanese term for wastefulness. I believe that much of our development today is muda. We are Homo faber before we are Homo sapiens, meaning we build before we reason. And our capacity to create and transform things is a blessing and a curse. Now we're living through the early phase of silicon culture, where we have ability without discrimination - so it's understandable that productivity is high and we're making anything we can sell. But the whole process is one of growth, and I hope and expect we will begin growing with more wisdom."
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