BRANDING
In an attempt to distinguish themselves from their sound-alike competitors, a growing number of tech companies are adopting deliberately obtuse names – ones that vaguely suggest something, well, technical. Pop quiz: Which of the following are tech ventures, prescription drugs, or Star Trek characters? Log in, turn on, and Kirk out.
| Elmiron Famvir Galzin Gemzar Laniroif Nafazair Obe-Mar Questran Trovan Vumon | Talarian Vitessa Intarka Spyrus Proxim Helius Covad Virata Voxar Peritus | Accolan Benzan Droxine Renora Haritath Danar Nogura Thadiun Marplon Metron
Highlight this box to see the answers:
Answer: Prescription drugs, first column; high tech companies, second column; Star Trek characters, third column.
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