Consuming Images

BOOK In an age when anti-advertising has gone mainstream, it’s not surprising to find creatives like Seattle-based designer-provocateur Shawn Wolfe who have made a career of redefining commercial art. Wolfe (aka Beatkit) creates convincingly adlike images that sell nothing more than paranoia and skepticism. The street posters, T-shirt designs, Negativland album covers, andRaygun spreads in […]

BOOK

In an age when anti-advertising has gone mainstream, it's not surprising to find creatives like Seattle-based designer-provocateur Shawn Wolfe who have made a career of redefining commercial art.

Wolfe (aka Beatkit) creates convincingly adlike images that sell nothing more than paranoia and skepticism. The street posters, T-shirt designs, Negativland album covers, andRaygun spreads in this compendium form a particularly ambivalent modern aesthetic. Wolfe's work combines elements of Dada, computer-generated club graphics, and many, many registered trademarks. He even weaves the language of branding into a sexy comic narrative. "Your price point is perfect ... I love you" coos a machine-headed lackey to a nude female.

The amorphous brand name Beatkit may not be as iconic as Shepard Fairey's Andre the Giant, but Wolfe's widget-enhanced, propagandistic call to "Panic Now" is something you'll want to buy into.

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