"People talk about convergence," says Xerox PARC scientist Rich Gold. "But one device doesn't work for all media."
Gold's research into the relationship between new technologies and reading pushes beyond McLuhanesque theorizing about medium and message to create physical environments and machines. The goal is to promote "deep reading" - media that balances content, form, interface design, and interactivity.
Take the Reading Eye Dog (right), a metal canine with an OCR brain and videocam eyes that reads any text aloud, or the Walk-in Comic, a larger-than-life story maze. These and other works formExperiments in the Future of Reading, an exhibition on display at the Tech Museum of Innovation (www.thetech.org) in San Jose, California, through September.
ELECTRIC WORD
Maximum Homerdrive
The Fleshmaker
Carto Graphic Design
Watch Dog
Bough House
Indie Light & Magic
