ON THE BOOKSHELVES OF THE DIGERATI
Paul Cayard
Skipper and CEO, AmericaOne sailing team, America's Cup
Into Thin Air: A Personal Account of the Mt. Everest Disaster, by John Krakauer. "I totally empathize with the guides. Crossing the line between acting professionally and doing things for their clients because of emotional attachments compromised everything that made them great mountaineers, which led to disaster. In my case, there is a delicate balance between the needs of our corporate sponsors and what's best for the team. I take an extra person on the boat, a sponsor who rides along and watches, and I have to worry about them getting hurt if something goes wrong."
Kalle Lasn
Author, Culture Jam: The Uncooling of America™; publisher, Adbusters magazine
We, by Yevgeny Zamyatin. "Doug Tompkins, Esprit's cofounder, recommended this to me. The diary form makes it more personal than other classic sci-fi dystopia books. The main character starts thinking too much, falls in love with a radical, and participates in an attempted revolution that earns both of them mandatory brain surgery. A lot of specific predictions the book makes are wrong, but its main theme is supremely relevant: monoculture's destruction of authenticity and humanity. I feel this battle of the mind happening right now. We fool ourselves into thinking we're really free, but we blindly carry out the consumption commandments we receive from our mass media. I often wonder how free we really are."
STREET CRED
The Short Goodbye
Par2-D2
Violent Laughter
The March of Progress
Flighty Mouse
Fast Outta the Gate
Broadband Gamespot
Read Me
Music
Goth Talk
Dark Passage
Got Skim?
Weather Vane on a Chain
just outta beta
Lenscraft
The Road to Nerdville
Contributors
