Richard Petty Syndrome The overuse of buttons and banners from sponsors and partners on a Web site. Refers to the logo-festooned jumpsuits of auto racers.
Courtesy Call What some telemarketers now claim they're giving you when asked "What is the nature of the call?"
Suck Sites "Consumer opinion sites" that air grievances. Refers to the format of these sites' names or domains (www.chasebanksucks.com, www.aolsucks.org).
Trap Car A drug dealer's car that's been retrofitted with James Bond-style auto hacks - elaborate hidden compartments, gun stashes, booby traps, and rear halogen lights to blind pursuing law enforcement.
Alta-Visitors Surfers who enter a site via a search engine - not through the front door. "We had to scrap the frame-based design 'cause we weren't getting ad hits from the Alta-visitors."
Tip o' the turban to Matthew Hawn and Danny O'Brien.
- Gareth Branwyn (jargon@wiredmag.com)
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