Raw Data

By 2002, advertisers will spend $204 million targeting kids online, up from $1.6 million in 1996 (Jupiter Communications) … While “sex” is the number-one search term on the Web, “MP3” follows a close second (searchterms.com) … Sixty-two percent of alcohol-product Web sites use promotions designed to attract underage drinkers (Center for Media Education) … Eighty […]

By 2002, advertisers will spend $204 million targeting kids online, up from $1.6 million in 1996 (Jupiter Communications) ... While "sex" is the number-one search term on the Web, "MP3" follows a close second (searchterms.com) ... Sixty-two percent of alcohol-product Web sites use promotions designed to attract underage drinkers (Center for Media Education) ... Eighty percent of Net users say online news is as trustworthy as traditional sources like newspapers and television (Jupiter Communications) ... In July 1995, 10 percent of ads in Business Week, Fortune, Time, and Newsweek contained URLs; today, the number tops 90 percent (Cohn Godley Norwood) ... Forty percent of new adult Net users in the US have never attended college; 23 percent have incomes below $30,000 a year (Pew Research Center) ... As of January 1999, more than 10.3 million Americans owned satellite dishes, up 1.9 million from January 1998 (Satellite Broadcasting and Communications Association) ... Fifty percent of US county governments still have no plan to address the Y2K problem (National Association of Counties) ... Jobs demanding science or engineering expertise are increasing at triple the rate of other occupations (Progressive Policy Institute) ... IBM was granted 2,657 patents last year - more than any other US company - up 54 percent from 1997 (US Patent and Trademark Office) ... Asked their opinion of the nation's best companies, Americans ranked Microsoft first, IBM second, and Disney twentieth (Louis Harris & Associates)

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