Arnaud Hervas and Allen Glenn Edwards are hardly upstarts in Hollywood, but their 2-year-old start-up, Nothing Real, produces a tool that is supplanting more established f/x software at top houses. Shake, like its competitors, lets digital filmmakers combine and manipulate the elements of an effects shot. (Think of those frame-by-frame color changes in Pleasantville.) What makes its f/x so special? It was built for film, rather than video, for one. It's got the flexibility of a built-in compiler. And it sells for a fraction of the cost of competing products. Shake, in other words, is fast, cheap, and more in control.
ELECTRIC WORD
Guiding Light
PostScript
Scrabble Rouser
Hollywood Shakers
Flight Delay