On the bookshelves of the digerati
CARL ROSENDAHL
CEO, Pacific Data Images.
Irons in the Fire by John McPhee. "I heard someone reading McPhee's stuff on public radio many years ago and just loved his style. He's a combination engineer/scientist/humanitarian, so you get to learn about aspects of the world that you may never have known. I love the piece called 'The Gravel Page,' which is about forensic geology. I have very little interest in geology, but that's what I really like about his writing: It's a study through the eyes of the people who are doing it."
JILL ARNOLD
Founder and CEO, ePlay.
Creativity: Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi. "I'm interested in how people and companies can be creative. There are a couple of ways to look at creativity. There's the big C - like the theory of relativity. It's an invention or idea that fundamentally changes a domain. But this book looks at the small c - what keeps us all ticking. If you have a broad range of experiences, then you can become smarter both cognitively and emotionally."
HOWARD TULLMAN
CEO, JamTV.
Net Gain: Expanding Markets Through Virtual Communities by John Hagel and Arthur G. Armstrong. "I read just about everything that's out there about JamTV's various businesses. This book is about virtual communities. I think the market's ultimately going to be all about the consumer's power. The biggest thing the Internet represents is that if you don't want to participate in someone else's marketing scheme, you can get out."
SHIGERU MIYAMOTO
Game designer, Nintendo.
The Education of Little Tree by Forrest Carter. When it comes to the frequency of English books being translated into Japanese, I don't think it's so many. There are some exceptions, like the Harlequin romance stories. But I read the Japanese translation of this book and found it very interesting. In this story an old man is teaching his grandson about Native American culture and traditions. And the child has learned to live with these things in conjunction with nature."
STREET CRED
Cheap Power Tower
The World as Interface
O Mighty Layout-o-Matik!
T1 Rex
Take the Body!
Don't Leave Home Without It
Page After Page
Millennial Checkup
Cinema Underground
Pocket Server
The Games Girls Play
Music
Just Outta Beta
ReadMe
Find Your Type
You've Got Junk Mail
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