Are you a Working Snob? Or a Tank? Tired of the cog-in-the-wheel gray of most laptops, Toshiba and Futurniture, a small Swedish design firm, created a line of computers that reflect the personal styles of their users. Previewed well before the birth of the iMac, the first Le Tosh laptops - Working Snob, the Tank, the Jackie K, and the White Box - are being sold in Scandinavia and online at www.letosh.com. The models range from $2,800 to $5,250, about 10 percent more than standard Toshiba models. But "certain people are always going to be willing to pay more for something that looks good and says something about their personality," says Le Tosh lead designer Dan Grettve. The Tank, for instance, has the look and feel of a heavy toolbox, while the Jackie K has a smooth mint nail-polish surface and comes with a white early-'60s-style tote.
Little surprise that Le Tosh originated in Sweden. Scandinavian countries have long been on the vanguard of the cell phone business - an image-conscious industry that understands the importance of sleek lines and personal style.
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