Watchdog Eyes Data Miners

The Center for Democracy and Technology wants to turn up the heat on online privacy. Will its new Web site make things hot enough? By Steve Silberman.

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Mmmm -- Christmas cookies.

If you dropped an e-bundle at Amazon.com over the weekend, your browser ate two. CDNow slipped you another. A visit to Wired News' sister site, HotWired, put two more on your plate.

Most online shoppers have heard about Net cookies -- those little exchanges of code that webmasters use to track your movements, mine user data for advertisers, and allow site personalization.

On Saturday, the Center for Democracy and Technology launched a new site called Privacy Watchdog to raise consciousness about sites using -- and misusing -- cookies, and other matters of online privacy.

"Recent polls show that privacy is a huge concern for the majority of people who shop on the Net," said CDT policy analyst Ari Schwartz.

Eventually, Schwartz says, Privacy Watchdog will be fleshed out into a database of information about privacy practices across the Web. For now, however, the site asks concerned netsurfers to answer a brief questionnaire about privacy policies on the sites they visit.

The site also offers randomly chosen URLs for inspection, based on sites mentioned on high-traffic lists like 100hot Sites.

Schwartz mentioned last August's dispute between the Federal Trade Commission and homepage giant GeoCities over the misuse of personal information.