At this point in telephony, one call is pretty similar to any other, but when I use Star Telecom's Home Page Phone Card, at least I have something unusual in my hands while the line rings.
The 40-minute Home Page cards feature sets from such Web sites as Random Access Humor '96 and Photo Arts (including the latter's Images of the Second World War and Its Aftermath), as well as single cards from Condomania and Dr. Science, among others.
Ambitious marketers at Star Telecom sent me a photo of Marshall McLuhan, with a bit from his widow hailing the Home Page cards as "the most significant archival artifact yet created with respect to the global village."
I never thought that village was built on houses of cards, but if Star succeeds in developing a collector's market for these Web-linked passes, it's found a virtually limitless plot of real estate.
Home Page Phone Cards: US$20 each. Star Telecom Network: (800) 933 0277.
STREET CRED
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