SOFTWARE
Think $59 billion. That, if you believe Montgomery Securities, is what businesses will spend to train and retrain their "human capital" next year. It's a figure innovators of computer-based corporate learning programs embrace. What these companies also embrace: games. In fact, to judge by Bankers Trust's corporate gameware division's Straight Shooter!, old-fashioned on-the-job training may be lucrative, but it's also Doomed.
Bankers Trust owns only a thin slice of the training pie, though. For the leader in IT training, look to Productivity Point International, one of the suite of companies under Michael Milken and Larry Ellison's Knowledge Universe umbrella. And for the most innovative business-skills courses, (like one in how to pitch your business to VCs), look to a Los Altos, California, start-up called Pensare. Next month Pensare CEO Doug Donzelli will release Building a Business Case, more akin to Myst than Quake. Pensare already offers intranet-based MUDs for marketing, finance, and leadership, boasts partnerships with Wharton and with Harvard Business School Publishing, and has coined this season's you'll-love-it-or-you'll- hate-it catchphrase. Pensare, you see, builds "performance cultures."
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