DIGITAL TV
Withering ad dollars, a fuzzy digital future - it isn't easy being a broadcaster. But the brass-tacks ABC News operation is getting a boost of blue-sky thinking from its colleagues at Walt Disney Imagineering. When its all digital Nightline office opens later this month, the Washington, DC, headquarters will have Mouseketeer pawprints all over it. Spearheaded by Imagineering's Bran Ferren and ABC News broadcast chief Preston Davis, the effort is one of many planned left-brain/right-brain efforts aimed at goosing the Number Two network. These will result first in a PC-compatible digital television environment where multiple channels are streamed on demand. "What Bran is fabulous at," says Tom Bettag, ABC executive producer of Nightline, "is showing us what's going to happen in the next few years."
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