People: Silicon Valley Name-Dropping

Ralph Nader takes on Microsoft; ex-Netizen scribe cashes out with mega-dollar book deal; a venerable analyst and widely read columnist gets sexy new role: venture capitalist.

Nader Redux
Though he doesn't even use a computer, Ralph Nader used Microsoft to launch his public comeback last fall. The longtime consumer-advocate-cum-Bill-Gates-critic proved himself master of the sound bite, quipping "He is still in virtual reality" when Gates questioned Nader's motives. Moving beyond the spin war, Nader is lobbying the US government to use the power of its purse to preserve OS competition. If Nader is successful, 1998 will be the year of the other Just Say No campaign – Just Say No to Windows.

The Nerd Word War
The New York publishing industry has caught Silicon Valley fever, with houses scurrying to sign writers and writers scrambling for fat advances. Former Wired contributor John Heilemann landed US$1.2 million for his HarperCollins title on the Valley. Ersatz entrepreneur Michael Wolff signed with Simon & Schuster for $250,000, say publishing insiders, and Wired executive editor Kevin Kelly received $420,000 from Viking. Netscape cofounder Jim Clark signed with St. Martin’s Press before the mania (and the advances) took off, but as he discovered, the early bird doesn’t always get the worm.

Still Above the Crowd
Bill Gurley is in no rush. "I'm trying to find the right deals in a market where there's a lot of capital running around," says venture capital's hottest newcomer. Gurley, who became an industry name as an Internet analyst at investment bank Deutsche Morgan Grenfell and as the author of "Above the Crowd," a column published by CNET and Fortune, joined Hummer Winblad last summer. Why the jump? Under pressure to promote companies their bank is underwriting, analysts no longer offer unbiased investment advice. Freed from this conflict of interest, Gurley the VC is more than ever the analyst to watch.

This article originally appeared in the February issue of Wired magazine.

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