Without Robert Switzer, the 1960s would have been more drab, Allied troops in World War II would have been in more danger, ads wouldn't be as eye-catching, and publications (such as Wired) would look more like My Weekly Reader.
Switzer, along with his brother Joseph, was the co-inventor of the fluorescent dyes that have graced everything from Tide boxes to warplanes. The idea came to him during the 1930s, while confined in a darkened room after a serious head injury. With his brother, he founded the successful fluorescent products company Day-Glo Color Corporation. Switzer died on August 20 of Parkinson's disease at his home in Shaker Heights, Ohio. He was 83.
ELECTRIC WORD
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Father of Day-Glo
