Microsoft Bob Rides Again

Redmond resurrects the idea of personal software agents and ports them to the Web.

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

Microsoft is taking another stab at Bob. But this time it's letting developers do the work via Microsoft Agent, a software kit that creates customized, interactive assistants to help guide users through Web pages and applications.

Introduced in March 1995, Bob was a friendly alternative to Windows, designed to bring computer novices into the Microsoft fold. The easygoing operating system's hallmark was a cadre of animated agents that would guide users around their computers, dispensing help and tips as needed. As it turns out, no one actually wanted advice from a pixelated sprite and Microsoft euthanized Bob a year after its arrival.

But that was then and this is the Web.

A few of the sample characters in Microsoft Agent include a genie, a wizard, and a robot, all of which exhibit the friendly, supportive, and polite personalities that Microsoft recommends. The ActiveX-based animations can include speech-recognition capabilities and responses in synthesized speech, recorded audio, or balloon text, as well as keyboard and mouse commands.

The documentation even offers advice - citing academic research - on how to design agents with appropriate, human-oriented behaviors: "Praise has a greater impact when it comes from males, because masculine personalities also tend to be considered to have stronger influence and be more persuasive than feminine personalities." Other categories include "create a team player," "be polite," and "be non-exclusive."

Microsoft Agent is available for download from the Microsoft Web site.