Personally, I want to see where our company logo and images wind up on the Net," says Geoffrey Rhoads, inventor of the Digimarc method for hiding digital watermarks in images. Digimarc now offers a way to automatically track watermarked images across the Net, and clients such as Playboy have signed on in hopes of finding illegal copycats in the online blue trade.
But while wary corporations fear the Web as a giant xerox machine for copyrighted material and look toward Digimarc's new Net spider as a solution, Rhoads says his creation helps intellectual property grow. "Rather than be paranoid about infringement," he argues, "a lot of folks want to see how well their images spread over the Net. We turn paranoia into brand management and a way to get your name out there."
ELECTRIC WORD
The Senate's Civil Liberties Slasher
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