In a market full of digital heretics, Detroit-based Sigma6 is breaking the mold for interactive media and digital design. Positioning itself in "the gap between mainstream media and underground culture," the company's projects range from Web sites for the automotive industry to enhanced CDs and music videos for electronic music labels.
Sigma6 core members Russell Zack, William Tigertt III, Rod Sanchez, and Jani Anderson have used their edge in the Motor City's unsaturated market to fund independent projects and ventures. "New media is the bridge," Zack exclaims. "We've had stuff on MTV Europe and the Detroit Auto Show!"
Besides working with Detroit's techno underground and GMC's truck division, Sigma6 is coming out with a fashion line called bitwear and a digital comic book for the Web. Rather than applying old content to new technology, Sigma6 regards digital media as a cultural conjunction. Says Zack: "Conceive-construct connect is our idiom as we count down to 2000."
SCANS
Les Scavengeurs des Techno-Objets
Motor City New Media
