McDonald's, Kellogg's cereals, and various gas stations use scratch-and-win cards to attract customers. So why not the Internet? RealTIME Media, of suburban Philadelphia, and Cyberland International, of New York, have developed a US$1 million instant-win, scratch-off promotion called "Go Seek A Million" that began advertising on Infoseek in March. The banner ads lead to sponsored Web sites where surfers use their mouse to "rub off" virtual tickets on the screen.
"Companies are trying to maximize value to users and ensure loyalty," says RealTIME president Peter Jensen. "So they're looking at contests to keep people coming back."The best part of the Java-enabled scratch-off technology? It doesn't leave silver shavings under your fingernails.
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Scratch, Scratch
