No one in the record industry seems comfortable with "enhanced CD" technology, which embellishes audio CDs with a teaser of CD-ROM-style multimedia content. Major labels have been dabbling warily in the format, hoping someone else will successfully blaze the trail.
Enter San Francisco's OM Records and the newly formed OM Interactive Group, a tiny outfit committed to the successful union of music and multimedia. Christopher Smith, the 26-year-old president of OM, has declared the single-disc ECD format a flop. OM's latest projects, Mushroom Jazz and Soul Motion, put CD-ROM content on a second disc, offering an audiovisual twofer.
"Consumers don't see the extra value in single-disc ECDs," Smith says. "With a double-disc pack, they see what they're getting."
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