On the Internet, no one knows what time it is. Say you want to schedule a RealAudio interview on the Web. How do you announce the time when your audience is global? Do you post the broadcast hour in your local time, which if you were Australian might be 2 p.m., and then let everyone else figure out what that means to them? Or do you post it in Greenwich Mean Time, which is equally awkward?
The correct answer: We should invent a little protocol for dynamic time. Someone else's specific time inserted into a "dynamic time slot" on a Web page will always be translated by your computer into local time. So if you see a posting that advertises an appearance by O. J. Simpson in Japan that starts at 3 a.m. your time, there's no confusion about when - only why.
