When Lew Gerstner dropped the dress code at IBM, he sent a clear message against the kind of corporate groupthink conformity that was leading the company to ruin. But old habits are hard to break. Instead of busting loose from the standard blue suit, white shirt, and conservative tie, IBM men have simply exchanged one uniform for another a white or blue button down Oxford tucked into a pair of khakis. "It looks like a damn Gap ad over there," says one Big Blue contractor.
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