Making the Inane Ultra-Suave

As the publisher of an electronic magazine, I'm always on the lookout for similar pubs with a good sense of humor. I hit the jackpot when I stumbled upon Ultra-Suave, a guide on how to live life smoothly. "To learn to revel in inane acts is the secret to being suave," writes editor Matthew Chiavelli […]

As the publisher of an electronic magazine, I'm always on the lookout for similar pubs with a good sense of humor. I hit the jackpot when I stumbled upon Ultra-Suave, a guide on how to live life smoothly.

"To learn to revel in inane acts is the secret to being suave," writes editor Matthew Chiavelli in the introduction. "Being suave is not an instinctual action but a carefully honed skill."

If the guiding principles aren't enough to ignite your smoking jacket, the elegant grayscale design gets the message across like scotch and soda. Just when I thought Ultra-Suave couldn't get any campier, I found an hysterical interview with Harvey Sid Fisher ­ actor, model, and singer of "Astrology Songs." Lots of zines prop up cult celebs, but this one really knows how to make the most of them.

After reading Ultra-Suave: you can't help but take things less seriously. In fact, I'm suddenly feeling an urge to buy a seersucker suit.

Ultra-Suave: free on the Web. Capsule Design: +1 (203) 775 4317, or on the Web at w3.nai.net/~capsule/.

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