Last year, Americans spent US$5.7 billion on digital media, but they dished out $29 billion for food and soft drinks from vending machines. Skywire L.P. of Memphis, Tennessee, is taking advantage of this figure with Vendview, a wireless monitoring system that keeps tabs on every vending machine owned by a subscribing company. Machines equipped with Skywire's transmitters send inventory data to the bottling company's computer. A recent test in Nashville yielded large increases in sales and delivery efficiency. Find Skywire at lsimpson@skywire.com.
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Sugar Water Sales Booster
