Spam I Am

Despite jabs from David Letterman and a recent lawsuit over the use of its name by an unflattering Muppet critter, Spam – the world-famous canned luncheon meat – remains as popular as ever. In Guam, car dealers offer a free case with a new automobile purchase; its name has even been co-opted for Internet jargon. […]

Despite jabs from David Letterman and a recent lawsuit over the use of its name by an unflattering Muppet critter, Spam - the world-famous canned luncheon meat - remains as popular as ever. In Guam, car dealers offer a free case with a new automobile purchase; its name has even been co-opted for Internet jargon. For yet others, Spam is more than a compressed loaf of nitrite-laden meat byproducts: it's a great gift idea!

Hormel Foods, makers of Spam since 1937, satisfies that itch for giving with a Spam products catalog, a smörgåsbord of household goods - sweatshirts, caps, duffels, license-plate holders - all emblazoned with the ubiquitous yellow-and-blue logo. Why not "thrill your dinner guests" with a Spamburger apron, "dazzle people you meet" with handcrafted Spam-can replica earrings, or shuffle up your Spam playing cards - "the talk of your club!" Whether you're giving or receiving, you'll be certain to join the world in saying, "Spam - we love it!"

Prices range from two-for-a-dollar miniature Spam-can fridge magnets to a US$109 warm-up suit. T-shirts are sized L to XXXL ... a reflection of marketing research? Any way you slice it, this catalog is a winner.

Spam catalog: Free. Hormel Foods: (800) 588 7726, +1 (507) 437 5345.

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