Retro Writo

There are times when society needs a touch of something forlorn to orchestrate innovation. In this case, that dejected something is polyester. Tom Jones's jumpsuits are back? you ask. Not exactly. The "wonder fiber" of the '70s has given birth to something with more of a shelf life: polyester paper. Unlike tree-based paper, Reuse-A-Page is […]

There are times when society needs a touch of something forlorn to orchestrate innovation. In this case, that dejected something is polyester. Tom Jones's jumpsuits are back? you ask. Not exactly. The "wonder fiber" of the '70s has given birth to something with more of a shelf life: polyester paper.

Unlike tree-based paper, Reuse-A-Page is a glossy, opaque synthetic that can be used and reused thousands of times. It works in any copier, fax, or printer.

Pulp mill workers will want to hang onto their day jobs - this polyester Wunderpaper won't be replacing traditional paper for most print jobs, as copiers and laser printers use dry ink that sets permanently. But it does an excellent job as a desktop scratchpad or reusable fax form. For faxes, just print a permanent fill-in-the-blank sheet and scribble your messages using a water-soluble pen. Ink wipes off with a moist cloth.

This "recyclability" would probably sit well with Alexander Muirhead, who developed the first commercial fax machine in 1947. He'd likely be wracked with guilt at the sight of his invention spawning millions of pieces of paper that are printed, faxed, and immediately discarded.

Reuse-A-Page: US$40 for 50 sheets. Reuseables: +1 (818) 878 9966, fax +1 (818) 878 0414, e-mail reuse1@aol.com.

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