We're trying to stretch the metaphor of what an online magazine is," says Urban Desires editor Kyle Shannon. The bimonthly chronicle of "metropolitan passions" has plenty of the sleek writing and design you'll find at any of your trendier newsstands. It also makes grunting sounds when you click on a Lance Ito reference and offers photographic "LoveGrids[TM]" to romp through, as well as Tracy Quan matching wits with Camille Paglia.
Shannon, a New York actor and screenwriter who "does Mac stuff instead of waiting tables," launched the site late last year with his wife, Gabrielle, as a reaction to the glut of technology worship on the Web. "We thought it would be fun to put up a site that was just about culture," Shannon says. "It struck a chord."
Desires already has more readers than some glossies - averaging up to 100,000 hits a day. Urban Desires: e-mail info@agency.com.
ELECTRIC WORD
Urban Desires
